A fearlessly curious
Human-Insights boutique

Quest24, a woman-owned qualitative boutique, has a profound passion to make the analytical world more human by using stories to unlock brands’ untapped growth.

We connect brands to the human stories behind their numbers to humanize innovation and growth, one story at a time.

Supporting Women Photographers. Photo Credit: Alice Triquet

Stories and their uncovered insights are the shining elements in qualitative research but are often under-utilized. This leaves the brands’ growth opportunities unrealized.

Because we know and understand the analytical brand world (we’ve spent decades on the brand side), Quest24 designs your research to empathetically connect with your humans.  When empathy drives connection, rich stories emerge.  We then skillfully transform them into memorable insights and ideas impacting current and future projects. 

When brands know their humans' stories, they can authentically act to improve experiences and drive growth. We have learned that improving experiences for your humans makes them advocates for your brand.

Our Philosophy

Supporting Women Photographers. Photo Credit: Liderina

What We Do

At Quest24, every project receives a unique approach starting with an in-house design session. Explore areas where our human stories shine in driving understanding, innovation and growth:

  • Fundamental Understanding

    Humanizing Segments

    Patient Journey / Consumer Journey

    Path to Purchase

    Attitudes, Habits and Practices

    Adoption Cycle

    Usage Experience

    Motivating Messaging

  • Ideation Workshops

    Co-Man/Manufacturing Workshops

    Immersions Workshops

    Concept Development Workshops

  • Concept Development and Optimization

    Benefit Chains and Barrier Chains

    Whitespace Opportunity

    Jobs To Be Done

    Products Usability Testing (Especially Early)

    Unmet Needs

    Value Drivers

    Digital Experiences / Consumer Experience

    Messaging, Benefits, Claims Optimization

    Packaging Drivers and Optimizations

  • How We Are Different?

  • Empathy Is Our Key

    Empathy is a head, heart, and gut experience. We use empathy to connect brand teams with consumers on a human level.

    Consumers want brands that “get” them. We help you “get” them, so they choose you.

  • We've Been In Your Shoes

    With decades of client-side experience, we’ve seen it all — the good, the bad, and the pointless. We’re on a quest to create impactful research that brand teams love and business results that keep them coming back to us.

  • We Provide Concierge-Level Service

    Every project matters to us. Whether you’re a Fortune 100 company, a non-profit, or a household brand name, we provide the same dedication to every client. Think of us as your trusted partner, meticulously managing every project detail, so you can focus on your brand business.

  • We Do What AI Cannot

    AI excels at many tasks, but it can’t replace human conversations. With the emotional depth of a toaster, AI struggles with complex human interactions, and AI-generated reports are as personal as a spam email. Our insight come from real conversations, powered by us - no AI needed.

We partner with savvy business leaders who know they need to understand their consumer to grow their business.

They are the leaders who want to make the world better for their consumers and need a full-service boutique partner, especially when efficiency is paramount. We have translated stories around the world into untapped growth in most industries.

Who We Serve

Healthcare

Food

Finance

Small Business

Non-Profit

Faith

CPG

Entertainment

  • We’re humbled by the teams who have trusted us to unlock new insights and opportunities, but you won’t find any boasting or bragging here. No brand or company logos. Whether it’s a Fortune 100 company, a non-profit, or a household brand, we give the same level of dedication to all of our clients.

    But what we will say is, our focus on human stories and making the world a more human world comes through in who we work with.

    We work with good people AND good brands. Those who do good in the world and do good by their people.

Quest24 is a women-owned qualitative boutique.

We’re here to help you grow.